Inventory Management: The New Math
Catalog/e-commerce profit planning becoming a complex, hybrid process
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Ray Goodman
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Business decisions at the product level rely upon achieving and delivering an accurate view of the product's true performance. The profit analysis decision should factor in an allocation of advertising expense to determine the viability of the product.
Drop-ship products are attractive to both catalog and e-commerce merchants, as they can be sold with lower operating expense and are free of the challenges associated with physical inventory like back orders, overstocks and inventory turnover. The costs associated with those challenges already are reflected in the cost of goods paid to the drop-ship vendor.
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Ray Goodman
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Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.
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