The New Math - Page 7 of 12

By Ray Goodman

With this practice in place, the products in print bear the full burden of advertising expense, even though all products benefit from the traffic they drive to the website. Ensuring that profit analysis recognizes this benefit allows merchants to avoid penalizing the catalog products and overstating the profit of the products marketed only on the website.

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Ray Goodman Author's page Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.

Inventory Management: The New Math