The New Math - Page 6 of 12

By Ray Goodman

Punishing Stars
On the other hand, catalog merchants increasingly are reducing catalog page counts by cutting the quantity of products displayed. The products remaining in the catalog are usually those most important to the business, and their contributions to the business should be fully understood. At the same time, a much larger number of products is made available on the website.

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Ray Goodman Author's page Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.

Inventory Management: The New Math