Inventory Management: The New Math
Catalog/e-commerce profit planning becoming a complex, hybrid process
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By
Ray Goodman
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Beyond Squinch
Traditional catalog merchants continue to rely on square-inch (squinch) reporting to allocate advertising expense to products within a catalog. With the emergence of e-commerce, however, a portion of demand is driven from the catalog but recorded as online sales. This impacts the accuracy and reliability of
squinch reporting.
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