Inventory Management: The New Math
Catalog/e-commerce profit planning becoming a complex, hybrid process
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Ray Goodman
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Catalog and e-commerce profit planning processes aren't interchangeable, but they're evolving into a hybrid process. Catalog merchants are marketing more actively on the web and increasing investments in pay-per-click campaigns, online advertising and search engine optimization (SEO). E-commerce merchants increasingly recognize print's value in driving web traffic and purchasing decisions. As the models converge, product profit analysis is becoming more complex.
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