The New Math - Page 11 of 12

By Ray Goodman

As the catalog and e-commerce channels continue to converge, make product decisions based on the overall profitability of each product. Decisions within each channel should be made based on how a product must be presented to meet the organization's goals.

Bottom line: The methods used by merchants to determine the viability and profitability of products must continue to evolve.

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Ray Goodman Author's page Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.

Inventory Management: The New Math