Inventory Management: The New Math
Catalog/e-commerce profit planning becoming a complex, hybrid process
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Ray Goodman
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Resources still are required to source drop-ship products, publish them to the e-commerce site, maintain the integrity of product data and forecast demand to manage vendor expectations, however. While it's complex to assign a specific number to these costs, merchants should make their best efforts to assign value to them to improve the quality of individual product profit analysis.
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Ray Goodman
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Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.
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