Catalog Doctor: Conquer 'Fear of Selling'
Have you tried the prescriptions, but find that fear of selling is hanging on? Test, then share test results with your team. Seeing results in black and white usually affects a cure.
Susan J. McIntyre is founder and chief strategist of McIntyre Direct, a full-service catalog marketing agency and consulting firm in Portland, Ore. Reach Susan at (503) 286-1400 or susan@mcintyredirect.com.
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- McIntyre Direct
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
