Catalog Creative - The RFMP Way (2,685 words)
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It is important to note that the most successful vehicle for eliciting change in your customer is with the hors d'ouvres—or your cover. The cover is the first thing your customer sees; it has the chance to get any message across quickly. Covers are fairly inexpensive to change and can be dressed up with dot whacks and outer wraps. And don't forget that the back cover has nearly the same impact as the front.
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- Companies:
- Children's Wear Digest
- Eddie Bauer
- Places:
- Mission, KS.
- Shawnee
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