Catalog Creative - The RFMP Way (2,685 words)

What do you do now? As a creative-type, you have now been given more information than you probably ever wanted. You have been charged with changing the creative for each of the newly defined segments and to "fatten the calf." However, creative alone will not cut the mustard. Before your head is offered on a platter, marketing objectives must be clearly outlined with special offers and incentives with the key players (marketing and merchandise managers).