Catalog Creative - The RFMP Way (2,685 words)

• $2 sales per catalog for a variable break-even (0 percent cover, no overhead or profit).

• $3 sales per catalog for a 7 percent break-even (covering variable costs and overhead).

• $4.50 sales per catalog for a 17 percent break-even (covering variable costs and overhead) and producing a 10-percent profit (earnings before earnings and tax).