Catalog Creative - The RFMP Way (2,685 words)

EXPIRATION DATE

One other segment that is worth looking at on a RFM chart is the segment of customers that have not ordered in 12 months or less (see red box within chart). Statistically we have found that this group will die off quickly if you do not get them to order quickly. These individuals are well worth saving! The same offers and creative treatments that you might use for your "leftover" segment should also be implemented here with one exception. You can spend more money to keep them as customers since they are already profitable.