Catalog Creative - The RFMP Way (2,685 words)

RFMP

What a funny title for this article. What is a RFMP anyway? If you're in circulation or responsible for your catalog's customer database, these are common terms. They refer to customer database information:

R = Recency

F = Frequency

M = Monetary

P = Product Category

Together this information is used to segment the customer list and determine such things as: