Catalog Creative - The RFMP Way (2,685 words)

NOT FIT FOR THE DOG

Need we say more? There comes a time when cleaning any fridge, that as hard as it may be, the food is no longer any good. Throw it out! In our Really Good Food Catalog Company we have decided not to send even one catalog to these individuals (shown in blue on the chart). Yes, they ordered in the past, but it's been a very long time. Through lifetime value calculations, we know that these individuals will never make money for us and need to be thrown into the garbage disposal. It is just as important to know what to do with your customers as what not to do!