Catalog Creative - The RFMP Way (2,685 words)

Special offers will sometimes help increase the AOV. Free shipping, free certificates, gifts and discounts can be tied into a dollar amount (i.e. free shipping on orders of $75 or more). The challenge is to make sure this offer stands out. It is not always enough to just add an ordinary dot whack. Make sure the dot whack, or sticker, is large enough and stands out with color or graphics.