Catalog Creative - The RFMP Way (2,685 words)

Increasing the AOV (average order value) will also help move the PB&J's to the next level. Work with your merchandisers to create bundled product offerings and "two for's" (quantity discounts). Most customers see themselves as savvy shoppers and will always look for the deal. Most importantly, though, call out this offer in the catalog with either type, a special icon, color tinted boxes or anything that will direct the readers attention to the special offer.