Catalog Creative - The RFMP Way (2,685 words)

Increasing frequency is a perfect scenario in which a loyalty program should be introduced and tested. Because you have (hopefully) already developed a program for your better segments, the cost to test this segment should be affordable. Bounce-back offers within a shipped package work, but only if they creatively stand out in the box. Instead of just sending a catalog, why not add a bright cover wrap that shouts out a deadline-driven offer.