Catalog Creative - The RFMP Way (2,685 words)

Identify favorites. Once again, if you have specific segments of customers that are interested in a particular category of products (or perhaps that is all they buy), you may want to serve them their favorites. A simple technique is to add a dot whack that directs customers to the pages where they can find products they are most interested in or announce a new product within that category. For instance, the Pfaelzer Brothers catalog added a dot whack (a sticker placed on the cover) to announce a new beef product. For its beef buyers, I am sure this was a welcome addition.