Catalog Creative - The RFMP Way (2,685 words)

Getting creative-types, writers, designers, photographers and even color separators and printers to understand the left brain aspects of cataloging is a definite stretch. This is not to say that the number crunchers are much better at being well versed on what makes brilliant catalog design.

Many times, it's a standoff between the creatives and analysts—there is a mutual tolerance, but little interest in learning much about the other side. From years of catalog consulting experience, we can tell you that the better each side can appreciate and learn what drives success on the other, the better the results that can follow.