Catalog Creative - The RFMP Way (2,685 words)

MEAT AND POTATOES

This, too, is a very profitable segment and probably generates the largest percentage of overall income. The Meat and Potatoes group (denoted by yellow in the chart) generates between $3 and $10 a book. While this looks great on the bottom line, wouldn't it be nice to move them to them up to "Creme de' la Creme," at over $10 a book? Regardless, what you don't do for this important segment could impede the status quo.