Catalog Creative - The RFMP Way (2,685 words)
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Communicate often. Sending multiple catalogs in a season will always pay off. Varying the catalog can become cumbersome and challenging; the easiest way is to change a set number of outer pages. Remember that your best sellers should continue to be placed on your hot selling pages (front and back inside covers). More importantly, make sure that all of your covers look distinctly different. Many art directors make the mistake of creating covers that thematically go together. This will work as long as each cover looks different. Using bright colors for the background will always stand out as being distinct. Remember the goal is to let the customer know that each catalog is different.
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- Companies:
- Children's Wear Digest
- Eddie Bauer
- Places:
- Mission, KS.
- Shawnee
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