Catalog Creative - The RFMP Way (2,685 words)

Thank your customers! Because you know this a group of good customers and they know they are as well, how insulted do you think they become when you don't thank them? Creatively, this can happen in several different ways. Instead of sending a generic acknowledgment of thanks in the shipped package, how about a special personalized thank you card from the president or the individual that took the order? Why not produce a cover that actually says thank you in a very loud way? Sure, it may look ungainly, but quite honestly, nouveau cuisine never did much for my appetite.