Catalog Creative - The RFMP Way (2,685 words)

Develop a loyalty program that rewards customers for their orders. Catalogers often make the mistake of thinking they don't need a loyalty program for those individuals that are already profitable. Absolutely wrong! These individuals know that they are good customers and already want to be a member of your club. Not to recognize them is foolish. Loyalty programs come in a variety of flavors and should be considered no matter what industry your are in. Whether it be dollars off on special gifts or perks, be creative in how you reward your customers for being so dependable.