Catalog Creative - The RFMP Way (2,685 words)

CREME DE' LA CREME

This first segment (shown on the chart in white) includes all of your customers that bring in over $10 a book. Because they have ordered from you frequently in the past nine months, they are considered your very best customers and happen to be extremely profitable. Will they continue to "come to dinner" on a frequent basis? Certainly not if you don't invite them. Many of the following suggestions may seem expensive and time consuming, but really—how can you afford not to spend the money? Let's take a look at a few methods that will keep them coming back.