Catalog Creative: How to Make it Work

1. Simple icons/messages to get your message through quickly. Keep your pages cleanly organized with strict categorization. Make it easy for consumers to pick up what is being sold to them without having to search for it. “Use enough space to put the emphasis on the product,” Cumming advised.

2. Incorporate lifestyle shots. Make the catalog relatable to consumers, Cumming said. Ways to do this include photos of the product being put to use in everyday life as well as testimonials from consumers who purchased the product. The objective is to have a people-focused, lifestyle-driven catalog.