Catalog Creative: How to Make it Work

While product uniqueness and quality are keys to moving merchandise, product presentation can make or break you and your catalog. Creativity in catalogs also is crucial to driving sales, but brand awareness is as well. Stuart Cumming, CEO of Cumming Agency & Studios, offered several tips for store-driver catalogs in a session during last week’s DM Days New York Conference & Expo. Below are some of his top tips on planning, designing and producing a creative and effective catalog.