Catalog Creative Breakthroughs (1,612 words)

• getting customers' attention.

• standing out in the crowded mail box.

• getting readers inside the catalog.

• highlighting an offer that can't be refused.

• giving customers a quick read about what this catalog is selling and how unique the niche and brand are.

Lands' End, Foster & Smith, New Pig Corp. and Cushman's Fruit consistently develop unique covers.