Catalog Creative Breakthroughs (1,612 words)

•Watch intently what others are doing… especially those catalogs that are consistently putting up great numbers.

•Look outside your immediate market segment for creative ideas. Are you tracking retail, business-to-business, direct mailers and other industry consumer segments? You might be surprised what you'll learn. Many times people are turned off by another industry segment or communication channel and can't "translate" a brilliant idea to their work. That's the challenge.