Catalog Creative Breakthroughs (1,612 words)

Site Name

• CatalogFinder:

www.catalogfinder.com

• Shop At Home:

www.icat.com

• The Catalog Site:

catalogsite.com/marketing/program.htm

• Mall of Catalogs: www.sni.net/marketeers/mallofcatalogs

• CatalogLink:

cataloglink.com

• Catalogs Across America:

catalogusa.com

• Catalog Central: catalogcentral.com

The Garfield comic strip is rated number one in the world in distribution and number of readers. When Garfield launched a new catalog, Garfield Stuff, this past year it was a natural to use its Web site (www.garfield.com) to generate catalog requests. Because of its international popularity and because the Web site was mentioned in the comic strip, the medium has proven to be very strong in getting new inquiries. Conversion is excellent, as well.