Catalog Creative Breakthroughs (1,612 words)

Digital or direct-to-plate printing is making the cost and control of catalog versions much simpler.

5. Unique Offers

Historically, catalogers have thought that presenting their merchandise in a well-designed, well-written and well-photographed manner is all that it takes to get orders. And these elements are certainly the starting point. But with today's more fickle customers, we are seeing a greater use of offers to motivate targeted segments of customers to action. Database marketing and greater segmentation is driving such offers. Examples: