Catalog Covers - Lessons of the Holiday Season (828 words)

What's inside the gift box? A missed opportunity!

It could have been something wonderful such as a special offer, or an inside reference message, or anything that would lead the reader further into the catalog.

Instead, FAO Schwarz's box opens to show eight quite primitive illustrations of gifts. While the illustrations are in keeping with the cover art, the shadow-box cover concept could have done so much more. My guess is that this is the control cover that goes to both prospects and past buyers.