Catalog Covers - Lessons of the Holiday Season (828 words)

This treatment of tipping an image or holograph onto a cover is not easy or inexpensive. My guess is that this is not a routine catalog bindery function such as affixing a dot whack, but one that requires a good deal of hand work.

Is it worth it? Does it help set the Neiman Marcus book apart from the pack? I think it's marvelous and in keeping with Neiman Marcus' brand and tradition.