Catalog Covers - Lessons of the Holiday Season (828 words)

Role #4: Get the reader inside.

Role #5: Present an offer.

Role #6: Sell (especially in B-to-B catalogs.)

With these roles in mind, let us examine a couple of catalogs from this past holiday season that have used some breakthrough techniques with their covers.

As usual, the Neiman Marcus Christmas book inspires awe. Perfect bound, 134 pages plus cover, this catalog with its beauty, heft and brand stands out.