Catalog Covers - Lessons of the Holiday Season (828 words)

Rising to the Top

This leads me to the six most important roles for a catalog cover. Think about how important these rules are for a new prospective buyer.

Role #1: Attract attention.

Role #2: Visually (or verbally) describe what the catalog is about and what it is selling.

Role #3: Identify the catalog's niche, positioning and brand.