Catalog Covers - Lessons of the Holiday Season (828 words)
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Jack Schmid
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It could have been a gangbuster winner if it had used a special message inside the box geared to:
• Best customers who regularly buy from the catalog.
• Inactive customers who it wants to reactivate.
• Catalog requesters.
• Internet customers or prospects.
• Names off rental lists from whom it is seeking first orders.
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- Companies:
- J. Schmid & Assoc.
- Neiman Marcus Direct
Jack Schmid
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