Catalog Covers - Lessons of the Holiday Season (828 words)

By Jack Schmid

Cataloging Holiday Covers

This article focuses on a number of innovative catalog covers from the past holiday season. Several new techniques were used by companies to make their catalogs stand out.

I would be remiss if I didn't put on my teaching hat and make a number of professorial comments about catalog covers in general before analyzing them specifically. Are covers important? You bet your sweet bippie they are!