Making the Best Use of Your Catalog Printing Budget

11. Optimize your 24-month and older buyers at the co-op databases to suppress the 5 percent to 10 percent of your older buyers who have simply stopped buying. Suppress those households that are no longer active mail order buyers and drop those savings to your bottom line.

12. Email your housefile alerting them that a catalog is on its way to their mailboxes. Time the email to arrive right around the catalog's in-home date.