Making the Best Use of Your Catalog Printing Budget

8. Review your pagination with your merchandising team to see if you can get by with fewer pages. You'll save on both printing and paper costs if you drop pages that are performing below breakeven.

9. Think through your in-home dates around the presidential election. Some catalogers are reluctant to be in-home before the election, but keep in mind that right after the election there will be a lot of catalogs competing in your customers' mailboxes.