Making the Best Use of Your Catalog Printing Budget
18 tips to help you cut costs and drive sales
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Jim Coogan
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5. Expand the reach of your catalog creative by producing a virtual edition that you post on both your website and send out as a link in email campaigns. Produce an email campaign around each catalog version. Plan on your virtual catalog delivering an added 2 percent in top-line sales.
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Jim Coogan
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