Making the Best Use of Your Catalog Printing Budget

4. Dry release cards are a newer technology that's proving very responsive and cost effective for highlighting promotional offers and driving brick-and-mortar sales. Dry release cards are the size of a very thin credit card. Consumers can pull them off the cover of your catalog in a way that leaves both the catalog and the dry release card intact. Consumers can then slip the card into their purse and redeem them at your stores.