Making the Best Use of Your Catalog Printing Budget
18 tips to help you cut costs and drive sales
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Jim Coogan
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3. Take advantage of the low-cost marketing tools that your printer can provide. Make sure you have a strong series of ink-jet messages. Ink-jet messages are free and people read them, so use them to give catalog recipients a reason to shop your catalog and visit your website. Blow-in and bind-in cards can generate cost-effective response, so they're worth testing as well.
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Jim Coogan
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