Making the Best Use of Your Catalog Printing Budget

2. This holiday season the U.S. Post Office is again offering a 2 percent postage discount if you use a QR code to drive catalog recipients to a mobile-optimized website. A 2 percent postage discount is a big savings for a cataloger considering postage is often two-thirds of the total cost of getting a catalog into customers and prospects' homes. There are some hoops to jump through to capture the 2 percent savings, but catalogers should get the discount for all the catalog drops that qualify.