Making the Best Use of Your Catalog Printing Budget

18. Give this list of "needlemovers" to your print salesperson right now and ask them to come up with some additional recommendations. Remember, you aren't just looking for ways to reduce costs, but ways to drive more sales and profits as well!

Jim Coogan is the founder and president of Catalog Marketing Economics, a consulting firm focused on catalog circulation planning. Jim can be reached at jcoogan@earthlink.net.