Making the Best Use of Your Catalog Printing Budget

16. Test lighter-weight paper on inside signatures of your catalog to save postage costs. Ask your printer to test lighter paper weights and different paper grades to see if the potential cost savings not only work for your catalog's brand image but also if they affect the sales per catalog metric.

17. Use catalogs as bouncebacks in your product shipments. Response rates on bouncebacks are often one of the highest responding house segments in your mailing.