Making the Best Use of Your Catalog Printing Budget
18 tips to help you cut costs and drive sales
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Jim Coogan
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14. Use the headers and footers on your catalog pages to drive people to your website. Make it known inside your catalog that your website offers live chat as well as a toll-free phone number.
15. Challenge your creative team to provide you with front and back catalog covers that really break through the mailbox clutter.
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Jim Coogan
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