Making the Best Use of Your Catalog Printing Budget
18 tips to help you cut costs and drive sales
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Jim Coogan
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13. Use email campaigns to broadcast Black Friday, Cyber Monday and other short-lived promotions. It's too expensive to use your catalog to highlight promotions that only last a couple of days. Be aware that offering a promotion that expires before the end of your catalog's natural order curve really hurts your catalog sales after the promotion expires.
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Jim Coogan
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