Making the Best Use of Your Catalog Printing Budget

With the cost of printing and mailing catalogs prohibitive for many retailers, those that do need to squeeze every ounce of value out of their catalog budgets. Here are some proven recommendations:

1. Your printing salesperson can be your best friend when it comes to knowing the ways to get the most out of your printing, paper and postage budget. Ask your printer to partner with you to find a laundry list of ways to stretch your printing budget. Your salesperson can get everyone inside his/her organization to spend some time coming up with a list on how to produce the best and most economical printed catalog possible.