Catalog Budgeting for Web Sales and Traffic, Part 1 of 3

In part two of this three-part series, I’ll provide a list of what these Web programs are that catalogers should consider investing in.

Jim Coogan is president of Catalog Marketing Economics, a Santa Fe, N.M.-based consulting firm focused on catalog circulation planning. You can reach him at (505) 986-9902 or jcoogan@earthlink.net.