Catalog Budgeting for Web Sales and Traffic, Part 1 of 3
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Jim Coogan
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Your plans for your ongoing Web marketing programs should include sales, costs and profitability for each program. Then estimate the number of new Web buyers you plan on getting from each program. Make sure that you’re spending your management time and head count wisely. Balance the time and effort for each Web initiative against its proven or potential impact on your business.
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