Catalog Budgeting for Web Sales and Traffic, Part 1 of 3

For both SEO and e-mail marketing, catalogers can budget both the costs and sales figures more confidently.

After you’ve budgeted for the big three components, the next step is to plan for “the best of the rest.” What other programs are ongoing? Are you a member of affiliate programs? Do you work with the price comparison engines? What other programs are currently in place from your e-commerce playbook?